← All products
Built on Workday · Product

Goal setting that finally happens, and actually means something.

A Built on Workday app that helps managers and employees write clear, measurable goals in minutes. AI drafts, humans approve, the org stays aligned.

View on Workday Marketplace

Used by HR teams across financial services, consumer goods, and aviation.

Why we built this

Every HRIS team we worked with had the same problem in goal season. Managers stared at blank fields, employees copied last year or went online and asked ChatGPT, and HR ended up chasing 200 people for an extra week.

Standard Workday goal management does the basics, but it leaves the hardest part to the human, writing a goal that is specific, measurable, and tied to the business. External performance tools sit outside Workday and create the usual data and security problems. Custom Extend builds take months.

So we built one. Native to Workday, AI-assisted where it helps, and designed by people who lived through twenty goal cycles.

02What it is

What does AI Powered Goal Management do?

AI-assisted goal drafting

Type a one-line intent. The AI drafts a SMART version. You edit. AI never publishes anything.

Org priority linking

Set your organization's overall strategy, or per supervisory organization. AI aligns individual goals to your strategy.

Human-in-the-loop

Employees stay in control. AI may suggest improvements, but they decide what makes sense for them.

Manager support by AI

Even if an employee decides not to use AI, managers can use AI in their review to see how the goals could be sharpened. Saves real time when reviewing 30 goals across 6 direct reports.

Full audit trail

Every change tracked. Reports-as-a-Service sees goal events in real time.

05Versus standard Workday

How is it different from standard Workday?

CapabilityStandard WorkdayIncubane AI Powered Goal Management
Goal drafting assistanceManual onlyAI-drafted, human-approved
Goal-to-strategy alignmentManual cascadeAI-aligned at org or sup-org level
Manager supported review with AIManual review onlyAI suggestions in-review
Configurable promptsNot availableConfigurable in tenant

Standard Workday covers the basics. Our app covers what HR teams actually ask for.

06For your IT and Security team

How does it work inside Workday?

  • Native security model

    Uses your Workday security groups and access policies. No new role model to manage.

  • Use your own large language model

    Choose between your corporate LLM and Workday's AI Gateway. We support all major AI vendors.

  • Easy to deploy

    Install from the Workday Marketplace. Configured in days, in production in weeks.

07Use cases

What do teams use it for?

01

Annual goal-setting cycle at scale

Every employee in the org drafts goals in a week, not a month. AI helps the ones who freeze, managers spend their time on the goals that need real input.

02

Mass launch

Launch a goal-setting cycle to all your employees, or a subset of the workforce, so goal-setting happens in sync.

03

New-hire goal onboarding

First 30 days. AI drafts starter goals from the job profile. Manager edits, employee owns. Goal-setting done before week four.

04

Career growth conversations

Pulls historical goals, learning, and feedback into one view for development conversations. Used by HRBPs running succession.

04Proof

PharmaceuticalsGlobal pharma leader · 55,000+ employees · 70+ countries

AI-supported goal setting, native to Workday, at global scale

A global pharmaceutical leader with 55,000+ employees brought AI-supported goal setting into Workday for its global workforce. We deployed our AI Powered Goal Management app, integrated with their enterprise LLM, and kept all data inside their Workday tenant. The result: higher quality goals, manager time saved, and a Workday-native foundation for the next wave of AI use cases.

55,000+employees in scope
70+countries
Read the full case study

08What's included

Core and Platinum.

CorePlatinum
Full application, all features included
Regression tested every Workday release
Service level agreementStandardEnhanced, negotiable
Product roadmap input1 vote3 votes
Quarterly business reviewGroup session1-1 with a Managing Partner
Implementation teamDelivery teamDelivery team plus senior product team
Post go-live configuration supportOn requestUp to 40 hours per quarter

Every subscription includes the full application for your whole workforce. Platinum is an optional upgrade for organizations that want enhanced SLAs, senior delivery attention, and direct roadmap influence.

09Questions

The things we get asked first.

No. The AI drafts a starting point from the employee's intent. The employee or manager edits and approves. Nothing is published without a human.

Ready to see it in your Workday?

A 30-minute demo with one of our solution principals. Live tenant, real flows, no slide warm-up.

Incubane AI Powered Goal Management